Cross-platform budget automation for paid ads marketers.
Adpala connects your Meta and Google Ads accounts and manages them as one. It watches performance across every platform in real time and shifts budget to the rules you set, every few minutes, always inside the guardrails you control.
Set the rules once. Adpala does the rest.
Three steps to fully automatic budget management. You can pause or override at any time.
Authorize Adpala to read your Meta and Google Ads campaigns side by side. We sync your account structure and current budgets across platforms, nothing else.
Build rules from live metrics like spend, CPA, conversions and CTR that apply across Meta and Google alike, then set guardrails: minimum and maximum daily budget, and a max change limit.
Adpala evaluates each project on a short cycle and adjusts budgets or pauses entities automatically. Every decision is recorded.
An instrument panel for your ad spend.
Express your strategy as ordered rules over real performance facts, then let it govern Meta and Google together. The first matching rule fires its action: raise, lower, set, pause or resume.
Set minimum and maximum daily budgets and a maximum change percentage. Adpala clamps every decision so it never moves further than you allow.
Metrics are fetched on demand from the ad platforms each cycle, so the numbers are never stale and there is no separate store of your campaign performance.
Every evaluation is logged: what fired, what was clamped, and what changed, so you always have a clear, auditable record.
Put your ad budgets on autopilot.
Connect your platforms, set your rules, and let Adpala keep spend on target across all of them.